In this digital era, are brochures still necessary for the promotion of the brand? The answer is YES. Apart from an easy-to-use website, creative logo, robust digital marketing, well-designed banners, and other marketing strategies, a professionally-tailored brochure is also a key element of branding. Whether you want to tell people about your new restaurant, property for sale, or inform the public about something new, brochures play a significant role in spreading the knowledge about your brand among a wide audience. However, brochure design should be on point if you want it to work effectively.
The most important thing in a brochure is design. A successful brochure is simple and informative. If your brochure design is not good, the audience will not read it completely and your message will remain undelivered. If you want the customers you read every word written on the brochure, it’s essential to come up with a stellar design. A brochure is the face of your business that a person keeps with himself or herself if it is designed perfectly. It’s a vital piece of information about your product or service that potential buyers take with them. Reminding customers about your product and services is the key purpose of the brochure. You can’t meet the true value of a brochure if you fail to design it with perfection.
A well-designed brochure does everything from providing an ideal introduction to your business to attract new customers. So, what does it take to make an awesome brochure design? Read this blog post till the end to find out how to create and design a brochure that grabs the masses’ attention.
Let’s get started with things you should aware of before starting designing a brochure:
Understanding Of Brand
First things first. As an owner, you must be completely aware of each and everything related to your brand. You can never make your branding successful, especially the brochures, without a perfect understanding of your brand.
Know Your Target Audience
Another crucial aspect to consider before starting designing the brochure is you should know about who you’re going to address. There are different sets of audiences and a lack of understanding about them can lead you to wrong design decisions. So, it’s essential to create a buyer persona to get crystal clear about your audience.
Be Clear About Your Message
Before stepping towards brochure design, it’s imperative to write down the message you want to deliver to your audience. You must know what and how you want to say. In a brochure, everything depends on the message. When you know what you want to address, it’ll become easier for you to make design decisions.
Set Success Metrics
Before starting designing a brochure, it’s important to set metrics that you’re hoping to meet. For instance, if you’re aiming to bring people to your newly-opened restaurant, add a coupon in your brochure as discounts and surprises always attract masses.
Set Your Budget
Before you design, you should set your budget like how many bucks you can invest in a brochure. For instance, if you have a decent budget, you can go for thick paper and expensive inks to make your brochure look impressive.
Now let’s jump to brochure design.
Understand Your Brand Identity
Finally, you’re ready to design a brochure. The most crucial part of the designing process is you should be crystal clear about your brand identity. From visual looks to color combinations and fonts, you must have a clear understanding of everything. If you have a set color pattern, make sure that your brochure follows the same theme. In this way, your brand looks more professional.
Keep Audience In Mind While Designing
To become a successful businessman, you must be aware of what your customers want. It is the only thing that counts in business. The customer is the key player. It’s challenging to make new customers but it only takes seconds to lose one. So, while designing, keep the buyer persona in mind so that you can design the brochure in a way your customers want to receive.
Choose Brochure Type Wisely
How many readers might be curious about the types of brochures? Many of them don’t even think it as most of us believe that brochure has no type. According to Printaholic, there are 15 ways to fold brochures, including tri-fold, Z-fold, parallel fold, roll fold, accordion fold, single gatefold, double gatefold, half plus half-fold, half plus tri-fold, half-fold, and half-fold (letter). However, the type of folding depends on the content.
Ready Your Content And Images
Here comes the crucial step. Before starting working on brochure design, make sure that all your content and images are ready to upload. It’ll help you design a layout with perfection and keep everything from font size to length on point.
Choose The Style
Done with designing? Make your brochure shine by adding the right stylistic elements. Make sure that the final product should not be overloaded with text and design. Keep it simple so that your audience reads it completely.