If you want to include digital spaces as well as physical spaces in your event then organizing a hybrid event will be a good idea. A lot of expertise and so much experience is not necessarily needed for using the technology required so as to organize a hybrid event. Holograms, augmented reality, virtual reality or any big technology is not needed to host these. Here are the 6 reasons why hybrid events are essential to your event strategy.
It increases your engagement with the audience –
If for virtual meetings you select one area and for the meetings of in-person type you select the other area then it will help in networking of virtual attendees with the live attendees. In your online event you can also make an arrangement where some questions will be asked from the online audience by a live speaker in the form of a Q/A session. For the purpose of commenting, liking, sharing and talking, the desktop computer and mobile devices can help the virtual audience. All this will help in increasing your engagement with the audience.
It costs less and has less impact on the environment –
In these types of events the disposable items and catering is not needed in a greater amount because very few people are physically present in it. So, less amount of money will be spent in these events. Along with this less carbon emission occurs in these types of events because of less in-person participation in these. When the people will not travel in vehicles to attend these then less pollution will occur and they can also save their travel fare.
You can get a large number of opportunities of getting sponsorship –
These types of events help in getting so many opportunities of sponsorship and there are a number of reasons behind this.
- A lot of sponsors will take interest in making investment in these types of events on the basis of a number of metrics that will be reported to them via a hybrid event. The justification of expenditures can be given to the sponsors, so they will not hesitate in spending their budget in these types of events.
- Here it is possible to give sponsorship to the event apps and livestreams and not to the live collateral.
- The sponsors will take interest in these events because there is a possibility of a larger number of attendees.
You can get very good ROI –
A larger number of audiences can participate in these events without being present onsite. So, onsite costs will be less. The online presence can be scaled up and live events can be scaled down in these events. For setting up these events no crews are needed because here a virtual platform is used. Once you set up the technology then you can use it again and again. There are possibilities of a lot of sign ups and a lot of sponsors because in these events the attendance is very high. Because of all these reasons the ROI of these events is very high.
You can collect the important data and use it for the future –
When running these events, you can learn a lot from a number of metrics that are trackable. All this is possible because these events run online. There are chances of very good ROI in these types of events and after seeing the attendee engagement as well as booth traffic the sponsors can get ensured about it. For improving the content in the future these events will help you a lot because by getting the details of session participation and matchmaking data you will know the interests of your attendees. You can also get the information about the engagement of the employees, their coming and leaving time and their total count. All this data will help you in the future when you will run a hybrid event.
It offers a lot of flexibility –
These types of events have helped us a lot in this pandemic situation. Nobody knows how safe we are in the future. The pandemic like COVID-19 can occur again in the future. In those times we can host these kinds of events once again. In any emergency situation these Hybrid Events will help us.